Current Opportunities

Communications Manager, Web Content Writer

Post Date: 11/11/2020

EdReports is looking for a Web Content Writer to join our communications team to administer EdReports.org, and enrich our website with new blog posts, how-to resources, and marketing copy. The Web Content Writer will play a vital role developing and executing integrated campaigns to deliver on EdReports’ mission to improve public education. Our ideal candidate is a self-starter, strategic thinker, and strong communicator with a focus on ensuring all school districts are reached, particularly those supporting our most under-resourced students. They have a high level of expertise with writing content optimized for an online experience and are able to quickly connect the dots between how a user experiences content across multiple channels. They thrive on data and can analyze marketing data and metrics to constantly adjust content to meet goals. The Web Content Writer is able to drive search results and website visitation by leveraging their knowledge of SEO and SEM. The ideal candidate for this role has new ideas and perspectives to bring to the table, and also has the technical ability and know-how to execute those ideas.

Key Responsibilities

Website and Email Content Development – 70%

  • Write clear marketing copy to promote our products/services for our website and email communications; work closely with the communications team to develop and execute content and campaigns;
  • Develop, execute, and optimize an SEO strategy to increase web traffic;
  • Research industry-related topics (combining online sources, interviews, and studies);
  • Prepare well-structured drafts using content management systems;
  • Proofread and edit blog posts before publication;
  • Submit work to editors for input and approval;
  • Identify audience needs and gaps in our content and recommend new topics;
  • Ensure all-around consistency (style, fonts, images, and tone);
  • Partner with colleagues across the organization to build relationships, collaborate effectively, and inform content; and
  • Ensure all digital marketing initiatives are fully aligned to the annual communications plan, and assist in maintaining the organization’s image, identity, and communication style across all creative platforms.

Website Administration – 25%

  • Day to day management of website, including:
    • Coordinating and executing report releases
    • Creating new web pages and landing pages
    • Updating or removing content
    • Troubleshooting issues and liaising with inhouse developer to address bugs when necessary

Knowledge Management – 5%

  • Create and share internal forms and documentation outlining communications guidelines, “how-to” resources, and opportunities to submit information or lessons learned from the field

Qualifications:

  • Passion for EdReports’ mission and vision;
  • 3-5 years of work experience as a web content writer, copywriter, or similar role with an emphasis on multi-channel strategy;
  • Portfolio of published articles;
  • High level of comfort interviewing subject matter experts;
  • Experience doing research using multiple sources;
  • Familiarity with email communications strategies;
  • Excellent writing and editing skills in English;
  • Hands-on experience with content management systems (i.e. WordPress)
  • Experience in SEO, including keyword research, ranking factors, analysis, backlinks, etc., preferred;
  • Knowledge of basic HTML and advanced WYSIWYG use;
  • Ability to work independently and collaboratively;
  • Track record of delivering quality work on time;
  • Experience in K-12 education, preferred;
  • Fluent in Microsoft Office suite (Excel, PowerPoint, etc.), required;
  • College degree preferred (ideally in Marketing, English, Journalism or related fields), but not required
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